According to Google’s own research, videos are just as effective as TV in terms of building awareness for your business.
Also from Google’s internal research: Including videos on your website can lead to a tremendous boost in traffic –
to the tune of a 20% increase!
According to ComScore, 90% of online shoppers said they find video helpful in making buying decisions. Therefore websites with video sell more than websites without. Can you afford to miss out on 90%!
Also from ComScore, web visitors are 64% more likely to buy a product online after watching a video,
and visitors who view videos stay onsite an average of 2 minutes longer!
SEO experts unanimously agree that a key benefit to adding videos like whiteboard animations to your website
and YouTube is that search engines prioritize this content, therefore boosting your visibility.
Easily communicate complex messages;
Increased retention and brand recall;
It is the perfect way to introduce your product, brand or message on your homepage;
Video is inherently shareable and viral by nature;
It’s quick and cost effective!